Expo Cap

The ExpoCap Custom White Balance Aid is a convenient white balancing tool designed for use with fixed lens prosumer and entry-level digital SLR cameras. Whether printing directly from the camera, e-mailing photos, or just wanting to avoid color correction software, the ExpoCap makes getting better color easy. Simply place the ExpoCap in front of the lens and capture the incident light (the light falling on the subject) through it to set the camera's custom white balance. Even the best digital cameras are incapable of consistently delivering accurate color without the user performing a custom white balance. Auto (AWB) and preset white balance functions often produce maddeningly inconsistent results. Images shot without a correct white balance may have unnatural looking red, yellow or blue tints that are time consuming and difficult, if not impossible to correct. Recognizing the importance of custom white balance to good color, digital camera manufacturers have designed their cameras to take advantage of a custom white balance. A custom white balance calibrates the camera to the exact color temperature of light illuminating the subject. Each ExpoCap is constructed of a durable black ring mount securing an assembly of carefully selected acrylic materials. It is designed to fit over the end of the lens during the custom white balance procedure, and may be quickly secured in place by means of squeezing two small buttons on the exterior of the filter ring. The ExpoCap Custom White Balance Aid is available in 52mm, 58mm, 67mm and 77mm filter sizes for the most popular fixed lens prosumer and DSLR cameras, with a suggested retail price range from $54.95 to $79.95. Note, the hand calibrated ExpoDisc is also available for those photographers who require precise color reproduction and an 18% light transmission.